Driving Revenue and Customer Satisfaction Through Innovative Marketing

The Marketing team is responsible for increasing overall revenue and customer satisfaction by delivering marketing programmes to generate customer demand, increase loyalty, and provide timely and relevant customer information. Programmes include advertising campaigns, digital performance marketing, loyalty initiatives, Customer Relationship Management (CRM), and planned customer communications. The team also leads brand and design services for the wider business.

The key purpose of this role is to deliver our CRM programmes and support on loyalty initiatives, providing impactful and effective direct communications to our email membership base. The main goal is to drive incremental revenue and increase travel on our services. The role also involves communicating timely and relevant travel information to keep our customers informed and improve the travel experience.

Key Accountabilities:

• CRM Campaigns: End-to-end delivery of CRM campaigns, including planning, creative agency briefing, and implementation.

• Performance Monitoring: Monitor performance metrics, run ‘test and learn’ programmes, and identify areas to optimise future performance.

• Agency Collaboration: Build productive working relationships with external creative and media agencies.

• Data Analysis: Work with data analysts and internal stakeholders to understand customer segments and define content and contact strategies to maximise Return-on-Investment.

Who We're Looking For: 

• Knowledge: Understanding of Email Sending Providers' capabilities and current technology available to deliver exceptional email and marketing campaigns. An analytical mind comfortable with data, to improve campaign performance. This role will provide an outstanding opportunity to learn and shape a career.

• Skills: Attention to detail, a curious and inquisitive approach to delivering best in class travel campaigns, excellent stakeholder management and communication skills, and the ability to build collaborative relationships across departments.

• Experience: Demonstrable experience in CRM or digital marketing and working for a service or retail brand with direct-to-consumer communications experience would be beneficial. Results-driven with a track record of project management and delivery, and experience directing campaign creative and working with agency partners

Please see role profile for more information

Benefits include:

• Final salary pension
• Free travel on Avanti West Coast for you/spouse/partner/dependents
• Privilege Travel card (75% off other train operators fares for leisure travel)
• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
• 10 free journeys on other First Group Train Operator

Apply now and be part of a team that's dedicated to creating an outstanding workplace culture.

At Avanti West Coast, we value the differences that make each of us unique! Avanti West Coast recognises the benefits of building a diverse workforce and employing people from diverse backgrounds, which includes their race, religion, age, gender, gender identity, disability and sexual orientation.

Everyone who joins Avanti West Coast becomes part of our close knit team. We're committed to ensuring that Avanti West Coast is inclusive, a place where people are encouraged to be themselves, and not an edited version to fit in. A place where differences are welcomed, recognised, accepted and put to good use!