Shape the Future of Digital Experience with Avanti West Coast!

Are you ready to drive digital excellence and create an outstanding online experience? Join Avanti West Coast as our Content Lead, where you'll take the reins in content creation, website development, and product enhancement. You'll ensure our website ranks at the top of Google searches, attracts customers over competitors, and delivers a seamless user journey.

By leveraging Google Analytics, customer feedback, and SEO best practices, you’ll identify pain points and implement solutions to continuously improve website performance. You’ll also play a key role in shaping the digital experience by managing and prioritising a product backlog, driving enhancements across the Avanti West Coast marketing website.

If you're passionate about digital experiences, meticulous with details, and love working in a fast-paced, collaborative environment, we want to hear from you!

Your Key Responsibilities:

• Web Development: Use a Content Management System (CMS) to build and maintain web pages for desktop and mobile, while managing a product backlog to enhance the Avanti West Coast website with multiple releases each year.
• Data-Driven Improvements: Use analytics and customer feedback to identify opportunities for website enhancements and report on performance.
• SEO & Accessibility: Ensure content is optimised for search engines and meets accessibility standards for a seamless user experience.
• Content Management: Oversee the homepage content calendar, ensuring it remains fresh and engaging while monitoring page performance.
• Testing & Collaboration: Develop an A/B testing roadmap, working closely with UX/UI designers and personalisation agencies to refine user experience.

Who We’re Looking For:

• Analytical and Organisational Skills: Ability to interpret data, manage a content roadmap, and align stakeholders effectively.
• Communication & Collaboration: Strong communication skills to deliver reports, presentations, and collaborate across teams.
• Content Creation & Management: Experience in copywriting, proofreading, and content strategy, including personalised content and UX/UI principles. Retail experience is a plus.
• Technical Expertise: Understanding of SEO best practices, data analysis tools, and website accessibility. Knowledge of CSS, HTML, JavaScript, and Sitecore CMS is desirable but not essential.
• Experience & Qualifications: Background in stakeholder management, content strategy, CMS platforms, and agile methodologies. Experience in retail and personalised content creation is beneficial.

Please see attached role profile for more information.

This role will be Hybrid working – the perfect balance of office and remote work and based in a fantastic office location – close to Euston and Regent’s Park.

Benefits include:

• Final salary pension
• Free travel on Avanti West Coast for you/spouse/partner/dependents
• Privilege Travel card (75% off other train operators fares for leisure travel)
• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
• 10 free journeys on other First Group Train Operator

Apply now and be part of a team that's dedicated to creating an outstanding workplace culture.

At Avanti West Coast, we value the differences that make each of us unique! Avanti West Coast recognises the benefits of building a diverse workforce and employing people from diverse backgrounds, which includes their race, religion, age, gender, gender identity, disability and sexual orientation.

Everyone who joins Avanti West Coast becomes part of our close knit team. We're committed to ensuring that Avanti West Coast is inclusive, a place where people are encouraged to be themselves, and not an edited version to fit in. A place where differences are welcomed, recognised, accepted and put to good use!