Leading the Way in Engineering Readiness and Operational Excellence 

As the Head of Marketing, Avanti West Coast you will play a pivotal leadership role increasing overall revenue and customer satisfaction. Your responsibilities include developing and implementing marketing strategies and plans to deliver revenue growth, leading and developing a high performing marketing team and working cross functionally across the business and wider rail industry to inspire travel by rail.

Key Accountabilities:

• Integrated Marketing Campaigns: Create and implement integrated broadcast marketing campaigns to drive profitable growth and increase share of business and leisure travel occasions
• Performance Marketing: Develop leading edge digital performance marketing strategies to maximise in market demand, drive channel shift and deliver revenue and ROI targets
• Loyalty & CRM: Grow loyalty and CRM programmes, transform the customer experience using data and technology, providing timely and relevant journey information to increase satisfaction
• Brand and Design: Lead brand team and design studio to provide cost efficient creative services and lead business critical strategic brand projects
• Customer insight: Lead insight programmes, identifying trends to measure and inform customer service and operational delivery
• Customer Proposition: Development future enhancements (product or service) for the commercial and customer proposition
• Agency & Budget Management: Oversee third party agency relationships and manage marketing budget ensuring efficient use of marketing spend
• Team Leadership: Inspire and coach a team of marketing specialists, building overall team capability and expertise

Who we’re looking for:                                         

• Knowledge: Comprehensive understanding of ‘full funnel’ marketing programs, brand building, loyalty & CRM, customer proposition and insight leadership with the commercial acumen to drive revenue performance.
• Skills: Strong leadership, strategic thinking, creative judgment, negotiation, and expertise in broadcast, digital, and loyalty marketing.
• Experience: Senior marketing roles in large organisations with customer experience brands and broad leadership expertise across multiple marketing disciplines.
• Stakeholder Management: Proven ability to manage stakeholders, including industry partners, and experience in launching brands or customer propositions.
• Qualifications: Professional marketing qualification or relevant degree, or demonstrable experience in marketing/business

Please see role profile for further information.

Benefits: 

• Final salary pension
• Free travel on Avanti West Coast for you/spouse/partner/dependents
• Privilege Travel card (75% off other train operators fares for leisure travel)
• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
• 10 free journeys on other First Group Train Operators

At Avanti West Coast, we value the differences that make each of us unique! Avanti West Coast recognises the benefits of building a diverse workforce and employing people from diverse backgrounds, which includes their race, religion, age, gender, gender identity, disability and sexual orientation.

Everyone who joins Avanti West Coast becomes part of our close knit team. We're committed to ensuring that Avanti West Coast is inclusive, a place where people are encouraged to be themselves, and not an edited version to fit in. A place where differences are welcomed, recognised, accepted and put to good use!